International expansion for E-Village

Zeist, March 2009 - After it has successfully introduced its new online marketing application Clang, E-Village will now broaden its operations to the international market. To achieve this, E-Village has appointed Left Brain Marketing in Canada as its first international business partner. Robert Rebergen says that E-Village is currently talking to several international parties, and the first steps are made with a Canadian partner.

Traditionally, Canada has very few large companies, and a relatively large number of small and medium sized businesses. Left Brain Marketing helps these companies to deploy their marketing resources in a cost-effective and efficient way. The company does this by optimizing lead generation and automating marketing strategies as much as possible.

Derek Politt of Left Brain Marketing states that Canadian companies tend to become cautious in investing in high-risk ICT projects, when the global economy gets favored over the local market. ‘Software-as-a-Service (SaaS) models eliminate a significant amount of the costs and risks involved', says Politt, ‘and offer therefore more possibilities to grow in the local market and still be competitive on the international playfield. The result is a faster return on investment when using SaaS.'

Derek Politt continues: ‘We are very impressed by Clangs functionalities. Like E-Village, we want to achieve the same goal: offering our customers effective marketing programs. This made it easy to choose for E-Village.'

In today's world, businesses are overwhelmed by marketing communications. How can you stand out in this massive number of messages? You can, by dynamically adjusting the content of the message, and offering a more attractive interaction process. Politt: ‘Automating the process makes it possible to guarantee our users a high return on investment, leading to more sales and better customer relations. Clang is a sophisticated marketing tool, enabling the creation of tailored messages and ensuring that every interaction is as effective as possible.'