E-Village and Nedstat announce partnership
Integration with behavioral data enables highly targeted campaigns
Amsterdam, December 2009 – E-Village, the Dutch market leader in online marketing software, has become an official partner of Nedstat’s technology platform RING™. Through seamless integration with its email marketing platform Clang®, online marketers can target their campaigns more granular than ever and achieve significantly higher conversions by creating advanced targeted messages based on behavioral data.
Joint customers of E-Village and Nedstat will get accurate, real-time insights into how recipients of e-mail campaigns behave after they have clicked through and landed on the website. With the recent e-mail optimization upgrade, including the LIVE SEGMENTATION option, campaign managers can select any segment of their choice and focus re-mailings on even more refined groups of recipients.
“By integrating Clang with Sitestat, anonymous visitors turn into known customers. By knowing exactly who clicked where on the website you are able to execute highly targeted email campaigns. This enables real event driven marketing, increasing ROI immediately”, says Rob Weerts, Managing Partner and head of Product Development at E-Village.
“E-mail marketing has proven to be extremely effective when addressing a specific target group with relevant and compelling content. With the advanced segmentation capabilities in Sitestat, marketers can define visitor profiles and send perfectly aligned messages based on deep behavioral insights. This will result in higher conversions and return on e-mail marketing investments”, says Enrico Verhulst, VP Partnerships at Nedstat.
The partnership is facilitated through Sitestat’s RING™ integration platform, which provides a dedicated framework for any type of online marketing application. Using open standards like SOAP, HTTP, one-call API and others to communicate with marketing applications, it enables data to be passed directly into Sitestat and vice versa.
The Sitestat e-mail optimization application is available as of today to all joint customers of Nedstat and E-Village’s Clang.
About Clang and E-Village
Clang is – unchallenged – the world’s first event driven marketing Software as a Service. Clang combines state of the art email marketing, content design, CRM, campaign management and powerful analytics in an all-in-one, easy-to-use application. The unique platform contains countless innovative functionalities and features; the sum of these parts makes Clang an unparalleled innovative instrument for e-marketers.
E-Village develops and delivers on-demand marketing applications that enable marketers to gather more customer insight and information, necessary to optimize eCRM and online marketing activities.
E-Village services market leaders in many segments, ranging from finance to travel, from online retail to leisure, and from telecom to industry. Among the more than 200 clients are A-brands such as Atos Consulting, Bakker, Bol.com, KIA Motors, Landal, Macintosh Retail Group, Shell, t for telecom, The Phone House and transavia.com.
About Nedstat
Nedstat is a leading provider of web analytics and innovative solutions for online business optimization. The products and services provide marketers with the insight and tools they need to target their customers with compelling content or products and improve their online results. Nedstat has full service offices in The Netherlands, Belgium, France, Germany, Spain, Sweden and the United Kingdom.